Elena Apostolovski


Curating
Meanwhile, in the Glossy Interface 
Click, post, play
What the Swans Are Twittering About in the Riverbed
On Point of Climax
A less obedient version of Alexa — Carmen de la Roca
all GAME no PLAY
In transmission
On Point of Oversight
Sound Occupations
At Once
68’

Teaching
Attentive Alleys

Writing

Coaching and advising

contact me if you’d like to work together on a concept, artist statement or development of your practice 





Elena Apostolovski
Info
  1. Independent curator, writer and researcher.
  2. She seeks to question the relationship between social reality, artwork and the audience while affirming experiencing art as the physical experience of the body in space shared with other people.
  3. Her practice is focused on the exploration of interpersonal relationships in physical and digital realities shaped by dominant ideologies, aiming to find strategies that contribute to strengthening the connection within the community and disrupting conventions.

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Meanwhile, in the Glossy Interface

Helena Roig Prats, Dora Brkarić, Carmen Roca Igual



WHERE: GALLERY NOVO, PULA, CROATIA.
WHEN: SUMMER 2025.
THANKS TO METAMEDIA ASSOCIATION AND STROOM DEN HAAG. 
EXHIBITION DOCUMENTATION BY HELENA ROIG PRATS.


Carmen Roca Igual, Novel
Dora Brkarić, S T R I P T E A S E 


Helena Roig Prats, Existing online is selling our bodies 

Observing the parallel stories of diverse digital inhabitants, the artists reflect on the physical, emotional and psychological effects of allocating attention to contemporary online spaces. Values, trends and habits suggested inside the glossy interfaces result from complex systems based on unseen decisions, rules and control structures. Examining the policies behind algorithms that capture, filter, and present the body online, the exhibition drew critical attention to the screens we hold in our hands and how the images we post and share take on a life of their own.
Novel is a short face filter film where the characters question their own self-image out loud as they talk to and even gossip with selfies and inanimate objects. Reflecting on technology, loneliness, and the role of digital environments in everyday life, Carmen Roca Igual resurfaces the meaning of getting to know oneself by trying on different personas. 

Existing online is selling our bodies by Helena Roig Prats researches the power structures that have shaped the online experience in the 21st century. Corporations are increasingly dictating online spaces and relationships, dominated by the interests of business and capital, instead of being driven by communities and representing the interests of people who are using it, as has been imagined in the 90s. Users no longer perceive the Internet as a space of expression and a tool for creation but as a place of alignment and identification with the offered social trends, aesthetics and lifestyles.

Dora Brkarić refers to technological and social voyeurism, using a flash and a smartphone camera as a tool to juxtapose the intimate and the public. Performative research S T R I P T E A S E stems from the desire for raw exposure of the intimate in contrast to the alienation imposed by the conditions of life and work in the uncertain world of neoliberal capitalism, where personal and working relations are burdened with self-promotion, ambition and validation. The documentary installation fosters the deepest emotions, inviting radical honesty and connection.


Dora Brkarić, S T R I P T E A S E, performed together with Iva Katarinčić



‘To find myself again’ window installation by Carmen Roca Igual